Campaign details
Advertiser: NetEaseBrand: MinecraftAgency: Utop Communications South ChinaCountry: China
Background
- A three-dimensional sandbox video game
- The 2nd best-selling video game of all time
- Over 122 million copies of Minecraft have been sold across all platforms
- Offers a highly free platform where gamers could give full play to their creativity
- Thousands of millions of Chinese Minecraft players, including a large group of loyal users
- Much attention and expectation on Minecraft Chinese edition
Insight
There is a fast-growing Minecraft community in China, and a large number of Chinese gamers had quite high expectation of...