A sneak peek inside Microsoft's AI research labs – BBC Newsnight

The BBC, a British public service broadcaster, created a story for its Newsnight programme that educated a new audience on AI technology by visiting the Microsoft campus.

Campaign details

Advertiser: MicrosoftAgency: WE Communications

BBC "Newsnight": Behind-the-scenes at Microsoft's Al Research Labs

WE Communications (WE) was tasked with the development and execution of a story on Artificial Intelligence (Al) for the BBC's flagship news and current affairs program, "Newsnight".

WE designed a two-day visit to the Microsoft campus that showcased the work Microsoft is undertaking in the Al space across different industries, products and research, helping to establish the company as a leader in Al.

The Situation

WE was tasked by Microsoft to help the BBC tell a story on the development of Al at...

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