3M Champions Science

3M, a manufacturing company, launched a microsite dedicated to scientific resources to improve positive sentiment towards science.

Background/Situation

We're living in a new age of "science skepticism." People around the world are showing signs that they are beginning to question and challenge the credibility and value of science. Perhaps this is due to the overwhelming volume of scientific information now readily available to everyday consumers in the information age. Or, to the increasing politicization of science, effectively casting doubt and stirring vigorous debate. Either way, this polarizing undercurrent of "disbelief" stands to jeopardize not only a future pipeline of talent needed to solve the world's many great challenges, but also future science-based public policy and research funding....

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