2016 SXW20

Marketing and communications firm W20 Group used a series of events at a festival to demonstrate its thought leadership and sign new business contracts in the US.

Campaign details

Agency: The W20 GroupCountry: United States

Background

Overview: At W2O Group, we are firm believers in "eating our own dog food". We preach to our clients that it is critical to leverage thought leadership to drive new business, grow customer relationships and attract/retain new talent. Because so many companies play in a crowded (and often commoditized) space, thought leadership and great customer service are often two of the only ways to truly differentiate themselves from the pack.

At W2O Group, we have been leading with thought leadership over the last several years. That has...

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