SABMiller’s fashion fix to market Peroni in Russia

The Russian beer market is growing fast, with beer's share of the country's total alcohol consumption have increased 10% in just 18 months, and sales now totalling some $3.4 billion.

SABMiller’s fashion fix to market Peroni in Russia

Boyd Farrow

No group is more intoxicated by the Russian market than the brewing industry.

With beer taking 32% share of the country’s alcohol consumption - up around 10% in 18 months - Russia’s has one...

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