SABMiller plc: Miller High Life campaign

For much of the twentieth century Miller High Life had been the flagship brand of the Miller Brewing Company (which became SABMiller plc in 2002) and one of America's best-selling beers, but during the 1980s, as light beers exponentially gained in popularity, High Life's sales declined sharply.

SABMiller plc: Miller High Life campaign

Mark Lane

OVERVIEW

For much of the twentieth century Miller High Life had been the flagship brand of the Miller Brewing Company (which became SABMiller plc in 2002) and one of America's best-selling beers,...

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