Sabeco: Bia saigon Tet campaign

Vietnamese beer brand Bia Saigon created a localised, multichannel campaign to grow sales and market share during the Tet holiday season in 2022.

Campaign details

Brand: SabecoAgency: MediaCom VietNamRegion: APAC

Campaign video

Strategy

Objective

Tet 2022, was different to most other. Throughout that year, people were unable to travel to their home city because of the pandemic lock down. So, when traveling...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today