Sabeco: Bia saigon Tet campaign

Vietnamese beer brand Bia Saigon created a localised, multichannel campaign to grow sales and market share during the Tet holiday season in 2022.

Campaign details

Brand: SabecoAgency: MediaCom VietNamRegion: APAC

Campaign video



Tet 2022, was different to most other. Throughout that year, people were unable to travel to their home city because of the pandemic lock down. So, when traveling...

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