SABC 3: Escape the norm with SABC 3

A campaign by SABC 3, A South African television network, increased viewership by presenting their channel as a respite from the COVID-19 pandemic and lockdown.

Campaign details

Brand: SABC 3Brand owner: SABC 3Entrant company: South African Broadcasting Centre, JohannesburgIdea creation: Fairchild Creative, JohannesburgMarket: South AfricaSector: TV channels, services, programmesMedia channels:Content marketing, Livestreaming,...