SABC 1: We Move

State-owned enterprise, South African Broadcasting Corporation, portrayed its SABC1 channel as relevant for young people with its We Move campaign in South Africa.

Campaign details

Brand: SABC 1Brand owner: SABC 1Entrant company: MECA - Marketing & Entertainment Communications Agency, SaxonwoldMarket: South AfricaSector: TV channels, services, programmesMedia channels:Public relations, Social media, Television, Websites...