SABB (HSBC): Don't Be Like Rahhal
Tahaab Rais, Estelle Khayat
SABB, a large bank in Saudi Arabia, created a branded content and entertainment series starring antihero, Rahhal, to grow home finance acquisitions volume, help grow balance in the bank through home finance solutions, and reach 20% of Saudi's potential first-time homeowners.
Campaign details
Brand: SABB (HSBC) Brand owner: HSBC Entrant company: Leo BurnettIdea creation: Leo Burnett Riyadh Market: Saudi Arabia Sector: Banks Media channels: Online video, Outdoor, Out-of-home, Social media, Websites & micrositesBudget:500k - 1 million...