S.A.A.Q. Vitesse 2001

2001 campaign to persuade drivers in Quebec to reduce their speed, especially in 90 km/h zones. TV shock-based advertising used, at relatively modest weight.
Agency:Author: Not credited

S. A. A. Q Vitesse 2001

EXECUTIVE SUMMARY

It is well-known that Qubecois drive fast, and 70% of all Qubecois in personal vehicles break the speed limit. Most dangerous are the 90 km/h speed zones, where 35% of all fatal accidents...