S26 Procal: Smart learning milestone tracker

S-26 Procal Nutrissentials, a milk brand, launched a campaign in Indonesia to create a deeper bond of trust with mums, and improve the number of times mums visit its website, their time spent on the platform and their average session duration.

Campaign details

Brand: S-26 Procal NutrissentialsAgency: Ogilvy IndonesiaRegion: APAC

Strategy

Objective

In the Growing Up Milk category, value has become the number one preference driver which made switching brands easier for mums. Aggravated by how mass brands are catching up by acting premium, S-26 Procal needs to do more than just "value" and create a deeper bond of trust with moms, who are always worried that their children's milestone development might be behind the learning milestone by providing more meaningful service.

Child growth and development happened so fast In the first 1000 days of life,...

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