S26 Procal: Smart learning milestone tracker

S-26 Procal Nutrissentials, a milk brand, launched a campaign in Indonesia to create a deeper bond of trust with mums, and improve the number of times mums visit its website, their time spent on the platform and their average session duration.

Campaign details

Brand: S-26 Procal NutrissentialsAgency: Ogilvy IndonesiaRegion: APAC

Strategy

Objective

In the Growing Up Milk category, value has become the number one preference driver which made switching brands easier for mums. Aggravated by how mass...

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