s1jobs.com - Leading from the front

Mark Reid and Ewan Colville

This clear and well-written story of sustained momentum studies the recruitment website s1jobs.com. Leadership status is a powerful competitive advantage for an online recruitment site, but keeping a brand leader ahead of the pack still requires constant fresh thinking.

Employment, recruitment, staff
United Kingdom
Strategy

Agency: The Union & s1.com

Authors: Mark Reid and Ewan Colville

s1jobs.com – Leading from The Front

THE CHALLENGE

At the start of 2004, s1jobs.com occupied the enviable position of Scotland's number-one recruitment site. However, it also recognised that,...

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