s1jobs.com - Leading from the front

This clear and well-written story of sustained momentum studies the recruitment website s1jobs.com. Leadership status is a powerful competitive advantage for an online recruitment site, but keeping a brand leader ahead of the pack still requires constant fresh thinking.
Agency: The Union & s1.comAuthors: Mark Reid and Ewan Colville

s1jobs.com – Leading from The Front

THE CHALLENGE

At the start of 2004, s1jobs.com occupied the enviable position of Scotland's number-one recruitment site. However, it also recognised that,...