s1jobs.com - A job well done

Mark Reid and Lisa Howlett

At a time when rival publishers in Scotland were launching portal sites (eg scotsman.com, icscotland, Scotland Online), SMG plc created individual specialist sites under the one brand umbrella, 's1'.

Business services
Websites, online services, apps
United Kingdom
Strategy

Agency: The Union Advertising Agency

Authors: Mark Reid and Lisa Howlett

A Job Well Done. The Launch of s1jobs.com

1. INTRODUCTION.

At a time when rival publishers in Scotland were launching portal sites (e.g. scotsman.com, icscotland, Scotland Online), SMG...

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