Agency: The Union | Authors: Ewan Colville and Lisa Howlett |
s1jobs.com
A job well done
INTRODUCTION
At a time when rival publishers in Scotland were launching portal sites (e.g. scotsman.com, icscotland, Scotland Online), SMG plc created individual specialist sites under the one brand umbrella, 's1'. First to launch in January 2001 was recruitment website 's1jobs', targeting job seekers looking for work in Scotland.[1]
A convincing presell was essential to persuade recruiters to advertise Scottish vacancies on the site. Recruiters needed evidence s1 was attracting job seeker attention. However, to generate and retain site traffic, s1jobs needed a critical...