S-Group: Your Data Is Your Data

S-Group, the Finnish retailer, gave power back to its customers and increased sales by launching an app which gave customers access to all their data allowing them to make better shopping decisions without having to worry about targeted ads.

Campaign video: S-Group – Your Data Is Your Data

Credits

Media agency: Carat HelsinkiActivation manager: Katariina JokinenClient director: Mari LeväjärviDigital director: Janne HaussilaStrategy director:Juha Halmesvaara...