S-26 Procal Ultima: 360 Video that immerse brand experience and unstoppable exploration from S-26 Procal Ultima

S-26 Procal Ultima, a milk brand, launched a campaign in Indonesia to inspire mums while increasing product awareness.

Campaign details

Brand: S-26 Procal UltimaAgency: Dentsu IndonesiaRegion: APAC

Strategy

Objective

The super-premium moms' segment is known for its digital savvy and open-minded soul. While digital has become their touchpoint to find information and exploration for their kids, too.

S-26 Procal Ultima needs to have a distinctive approach in the category. As a super premium brand with clear benefit and proposition as the first in Indonesia with A2 milk, this become an opportunity to create a new way of introducing A2 milk benefit through an exploration 360 long form video to inspire the Mom &...

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