S-26 Procal GOLD: The science behind exceptional #DariBelajarJadiHebat

S-26 Procal Gold, the growing up milk brand, aimed to reinforce its position as the advocate of exceptional learning and become mums' reliable partner in Indonesia.

Campaign details

Brand: S-26 Procal GoldLead Agency: Ogilvy IndonesiaRegion: APAC

Strategy

Objective

The high premium growing-up milk segment lacks meaningful difference. Most brands communicate superior nutrients that will support children's smartness and...

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