S-26 Procal GOLD: #DariBelajarJadiHebat Institute

S-26 Procal GOLD, a growing up milk brand, launched a campaign in Indonesia to strengthen its role as the advocate of exceptional learning, and drive strong brand awareness and consideration to purchase.

Campaign details

Brand: S-26 Procal GOLDAgency: Ogilvy IndonesiaRegion: APAC

Strategy

Objective

Pandemic has transformed an era education that pushed mom becoming teacher at home. While she also juggling within other roles, Mom becoming overwhelmed and struggling on ensuring her child will continue to be successful now and in the future.

As a leader in the premium growing up milk category, S-26 Procal Gold aims to become the advocate of exceptional learning with science to build credibility. S-26 Procal Gold needs to be meaningfully different & make the premium mums prefer its science.

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