Ryvita

Campaign in 1998-1999 by Publicis for Ryvita. Objective: revitalise and update brand, make it enjoyable rather than just a slimming aid.
Agency: PublicisAuthor: Nicki Christmas

Ryvita

THE RECURRENT PROBLEM

Another agency, another Ryvita APG paper dj vu? But this one has a difference; planning really did effect a change, both in the creative solution and consumers' eyes, once and for all...