Russia’s new lifestyle elites: from show-off to sophistication

Carsten Ascheberg

Over two-thirds of Russians buying new cars say it is the single product that best allows them to express their personality.

Russia's new lifestyle elites: from show-off to sophistication

Carsten AschebergSIGMA Institute, Germany

SIGMA SENSOR RESEARCH FOR THE AUTOMOTIVE INDUSTRY: THE BRICS

It is a truism of market research – and this is nothing new – that the socio-cultural...

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