Case details
Brand: Ruqi TravelBrand owner: Ruqi TravelMain agency: Focus Media GroupMain agency holding group: Focus Media GroupMarket launch: Mainland ChinaIndustry: Mobility appsMedia channels: outdoor billboards, building media, video/micro-movie, social media, word-of-mouth marketing, content marketingBudget: 1-2 million
Case Summary
Ruqi Mobility is a mobile travel brand under GAC Group in mainland China. It is an innovative mobility business jointly invested by GAC Group and Tencent. The honor of the company is inseparable from the hard work of front-line drivers and employees. On the occasion...