Ruqi Travel May 1st Labor Day Communication Planning Project - Someone will always understand

Ruqi Mobility is an innovative mobility brand under the GAC Group in mainland China. On the occasion of the May 1st Labor Day, "Ruqi Travel" hopes that drivers and passengers can empathize and enhance understanding, and call on the public to participate, jointly create a good travel environment, and promote the healthy development of the industry.

Case details

Brand: Ruqi TravelBrand owner: Ruqi TravelMain agency: Focus Media GroupMain agency holding group: Focus Media GroupMarket launch: Mainland ChinaIndustry: Mobility appsMedia channels: outdoor billboards, building media, video/micro-movie, social media, word-of-mouth marketing, content marketingBudget: 1-2 million

Case Summary

Ruqi Mobility is a mobile travel brand under GAC Group in mainland China. It is an innovative mobility business jointly invested by GAC Group and Tencent. The honor of the company is inseparable from the hard work of front-line drivers and employees. On the occasion...

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