Rumble in the Brand Jungle

Paul Richards

Paul Richards argues that cost cutting of marketing budgets during a recession is a false economy. He lists examples of major brand's corporate missions, all of which centre on delivering value to shareholders, to create, sustain and grow value.

Brand equity & strength
Marketing in a recession
Marketing budgets
Media & communications budgets

Rumble in The Brand Jungle

Paul RichardsBrandhouse WTS

In an economic downturn a business's costcutting often initially focuses on the marketing budget. Moving it, or part of it, straight to the bottom line creates immediate balancesheet savings and...

Learn more Get a demo