Rugby League World Cup 2021: How togetherness sold tickets in lockdown Britain

Luke Kelly

Sporting event the Rugby League World Cup 2021 grew ticket sales and revenue via a multichannel campaign that focused on people coming together again after lockdowns in the UK.

Campaign details

Brand: Rugby League World Cup 2021Brand owner: Rugby League World Cup 2021Entrant company: McCann - United KingdomIdea creation: McCann ManchesterMarket: United KingdomSector: Leisure & entertainmentMedia channels:Radio & audio, Social...

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