Rubio's Restaurant Inc.: Rubio's Baja Grill campaign

By 1997 Rubio's Fish Tacos had earned a loyal following in southern California on the strength of its signature menu item, the fish taco, a seeming culinary contradiction but one that surprised eaters as an apt combination of flavors.

Rubio's Restaurant Inc.: Rubio's Baja Grill campaign

William Baue

Overview

By 1997 Rubio's Fish Tacos had earned a loyal following in southern California on the strength of its signature menu item, the fish taco, a seeming culinary contradiction but one...