RTÉ Radio 1 fights back: Proving that emotionally connected listeners drive advertising impact

RTE Radio 1, an Irish radio station, launched a campaign in Ireland to provide a detailed understanding of the current and future needs and behaviour of radio listeners and provide evidence of the effectiveness and value of advertising on the station.

Summary

RTÉ Radio 1 is a national Irish radio station operated by RTÉ, the public broadcaster of Ireland. While focusing mainly on speech-based programming, their offering includes music programming too, and they have been broadcasting regularly since...