RTE (Ireland) - Its All About U

As this brief account explains, the radio station RTE 2fm gave listeners the chance to win €20,000 in an attempt to increase their interaction with the station.
  

RTE (Ireland) – Its All About U

Campaign Title Its all about UBrand RTECategory A12 – The Media Medal BronzeAgency Ground Marketing

SUMMARY

The radio listener was encouraged to tune into RTE 2fm for their chance to win €20,000. On each programme between 8 a.m. and 5 p.m. two DJs announced three letters, so a total of six codes were broadcast every day. Listeners could enter by matching three letters in their first name and surname and texting the letter U at the end plus details...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands