RSVP JSC: Kien Cuong Vietnam

RSVP JSC, a PR, events and digital marketing agency, raised donations to support vulnerable sectors during the COVID-19 pandemic with an online music show.

Campaign details

Brand: RSVP JSC.Lead Agency: RSVP JSC.Region: APAC

Strategy

Objective

Covid-19 took the entire world by surprise. Sudden lockdowns, economies grinding to a halt, scared citizens, and overwhelmed health care systems that buckled under the effects of the virus.

The world watched in fear, as developed countries stumbled in their fight against the virus.

Yet, Vietnam, a relatively young, developing country, was putting up a commendable fight, despite their limited resources. Not only did the world take notice, but the Vietnamese people felt a tremendous sense of gratitude towards their government.

So when the...

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