There are times when only a dog will do – and the Guide Dog Appeal 2004 was one of those such times. The creative platform “We Need Dogs” came from Saatchi & Saatch based on the following key insights - guide dogs are well respected, they are held in high esteem and only a dog will do (other animals have been trialled overseas, but the rapport built between Guide Dog and owner is unsurpassable).
Guide Dog Appeal 2004
Agency:
Saatchi & Saatchi
Advertiser: Royal New Zealand
Foundation for the Blind (Guide Dog Services)
Awards: Charity/Not for
Profit/Public Service (Gold)
Marketing Challenge
Guide dogs are not born,
they are made. Every year...
