Royal New Zealand Foundation for the Blind (Guide Dog Services) - Guide Dog Appeal 2004

There are times when only a dog will do – and the Guide Dog Appeal 2004 was one of those such times. The creative platform “We Need Dogs” came from Saatchi & Saatch based on the following key insights - guide dogs are well respected, they are held in high esteem and only a dog will do (other animals have been trialled overseas, but the rapport built between Guide Dog and owner is unsurpassable).

Guide Dog Appeal 2004

Agency: Saatchi & Saatchi Advertiser: Royal New Zealand Foundation for the Blind (Guide Dog Services) Awards: Charity/Not for Profit/Public Service (Gold)

Marketing Challenge

Guide dogs are not born, they are made. Every year...