Royal Mail

Campaign in 1999 by Bates UK for Royal Mail. Objective: demonstrate RM services to top 100,000 business customers.
Agency: Bates UKAuthor: Catriona Tate

How Planning Helped Royal Mail Mean Business

BACKGROUND: THE NEED FOR A STEP CHANGE

Royal Mail is one of the unsung successes of British business. More efficient than many of its global counterparts, it delivers a staggering...