Royal Mail sees a bright future for direct marketing

Alex Batchelor

In this article, Alex Batchelor, marketing director at Royal Mail, talks to Judie Lannon, the Editor of Market Leader, about the opportunities direct mail offers and how Royal Mail is bringing a fresh approach to marketing itself.

Royal Mail sees a bright future for direct marketing

Alex BatchelorRoyal Mail

JUDIE LANNON: Let's start by talking about direct mail generally. How do you feel it is faring compared to other media in these more competitive and innovative times?

ALEX BATCHELOR:...

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