Royal Mail: Royal Mail Heat Pack

Royal Mail wanted to educate advertising agencies about direct mail's unique qualities to stave off falling mail volume.

Royal Mail: Royal Mail Heat Pack

Proximity London


Category: Business and Consumer ServicesCountry where program ran: United KingdomDate program started/ended: 12th March 2009

Product Description: Mail Media Centre is a website created to provide advertisers and agencies with case studies, market intelligence, creative to give them the edge in their career.

Advertiser/Client Name: Royal MailMedia Channels: Direct MailOther


Marketplace Challenge:

Launch Mail Media Centre to advertisers in the midst of an economic downturn, to provide them with useful help and advice that ensures they keep, or add,...

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