Royal Mail: Iron Envelope

The UK Royal Mail wanted to show that it could be trusted with heavy packages, as well as lightweight goods.

Royal Mail: Iron Envelope


CLIENT • Royal Mail

THE TEAM • Joanne Jenkins, Marcus lies, Duncan Gray, Nick Myers, Graham Rhodes, Adrian Hoole, NickAdams, Becky Crilley, Laura Masterson, Janet Berry. Other contributor: Nirvana Creative – Production house.

WHAT IS WONDERFULABOUT THIS WORK? • 80 leading retail companies trusted Royal Mail for lightweight goods but not the heavy stuff. So we launched 80 iron envelopes – proof that we now took items up to 15kg. The first sale completed within eight weeks, securing a 2.5:1 ROI, with a hefty £10,383,000 still in progress.


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