Royal Mail: Direct mail loves Email - Mr. Complete

To illustrate how direct mail enhances digital campaigns, Royal Mail sent senior marketers a direct mail pack that challenged them to "make a man" of their digital communications.

Royal Mail: Direct mail loves Email - Mr. Complete

Proximity London


Category: Business and Consumer ServicesCountry where program ran: UKDate program started/ended: Launched October 2007

Product Description: The campaign centres around promoting direct mail as an invaluable and effective marketing channel when working in conjunction with digital.

Advertiser/Client Name: Royal MailMedia Channels: DirectMailDRTVWeb DevelopmentWebsite:


Marketplace Challenge:

Royal Mail set us a mammoth task - to revolutionise the way marketers perceive direct mail. An uncomfortable truth After 20+ years of solid growth, the traditional...

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