| Agency: Bates UK | Author: Nick KojeyStrauss, Becky Taylor Wilkinson |
How advertising can reposition an entire industry
Royal Mail 19962002
Introduction
The client is Royal Mail, the mail carrier in the UK. But because Royal Mail is for all...
Royal Mail 1996-2002 - How advertising can reposition an entire industry
1996-2002 campaigns for Royal Mail, to support and defend the mail business. Communications are changing under impact of new technology (e-mail and mobile phones).
