Royal Mail 1996-2002 - How advertising can reposition an entire industry

1996-2002 campaigns for Royal Mail, to support and defend the mail business. Communications are changing under impact of new technology (e-mail and mobile phones).
Agency: Bates UKAuthor: Nick KojeyStrauss, Becky Taylor Wilkinson

How advertising can reposition an entire industry

Royal Mail 19962002

Introduction

The client is Royal Mail, the mail carrier in the UK. But because Royal Mail is for all...