Royal London: Inspiring change

Royal London, the UK's largest mutual life insurance and pensions company, developed the Customer Voice program to shape the evolution of its customer strategy.

Synopsis

As the UK's largest mutual life insurance and pensions company, Royal London is committed to delivering the best outcomes for customers.

Growing through acquisition required an extensive period of development to align under the Royal London brand. To become one of the most trusted and recommended financial services providers, recognising the importance of customer service was essentia