Royal Grolsch N.V. - Llowlog: the First Massive Online Diary (Netherlands)

Grolsch required a new and innovative approach to increase sponsor awareness and brand involvement among a younger target group.

Royal Grolsch N.V. – Llowlog: the First Massive Online Diary (Netherlands)

Agency name: Initiative Netherlands Client name: Royal Grolsch N.V. Category: Sponsorship/Joint Effort/Tie-in

BACKGROUND

Grolsch is a Dutch brewer operating on all continents. In...

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