Royal Enfield: Configurator

Ankita Choudhary

Motorcycle manufacturer, Royal Enfield, drove sales growth despite the category's decline by bringing consumers a motorcycle-building experience on their devices in India.

Campaign details

Brand: Royal EnfieldBrand owner: The Eicher GroupEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: AutomotiveMedia channels: Search marketing, Mobile & apps, Packaging & designBudget: Up to 500k

Executive summary

The challenge

The two-wheeler industry was going through a year-on-year dip. How could Royal Enfield increase its revenue, despite this decline?

The insight

For a rider, their motorcycle isn’t just a bike, but a personification of who they are.

The idea

Your Royal Enfield, now more personal.

Bringing the idea...

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