Royal Enfield: Configurator

Ankita Choudhary

Motorcycle manufacturer, Royal Enfield, drove sales growth despite the category's decline by bringing consumers a motorcycle-building experience on their devices in India.

Campaign details

Brand: Royal EnfieldBrand owner: The Eicher GroupEntrant company: DDB Mudra - IndiaIdea creation: DDB Mudra Group MumbaiMarket: AsiaSector: AutomotiveMedia channels: Search marketing, Mobile & apps, Packaging & designBudget:Up to 500k...

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