Royal Crown Cola: Whatever

Royal Crown Cola, a soft drinks manufacturer, worked with agency Gigil to penetrate pop culture, engage with the Gen Z audience and reverse a decline in sales.

Selected creative: Royal Crown Cola – Whatever

Read the full campaign case study

Credits

Agency: GIGIL TaguigAccount Supervisor: Bev LubidArt Director: Maggie QueridoArt Director: Ynna MilambilingAssociate Creative Director: Dionie TañadaBrand Manager: Clark LeeCGI Artist: Musse CruzDirector: Marius TalampasExecutive Producer: Ahnel GozonFounding Partner: Badong Abesamis / Herbert Hernandez Head of Marketing: James LoverioHead of Social: Jeano CruzLine Producer: Mara RaveloManaging Partner: Jake YrastorzaMusical Scorer: Arnold BuenoOffline Editor: Alvin ChanProducer:...

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