Royal Caribbean: Rise to the Vacation

Royal Caribbean, a US cruise line, dared seekers to Rise to the Vacation and partnered with American singer, Lizzo, to create and capture demand for cruising, lift brand favourability and consideration and exceed 2019 historic performance for search engagement volume.

Campaign details

Brand: Royal Caribbean Cruises Brand owner: Royal Caribbean Cruises Entrant company: MullenLowe USIdea creation: MullenLowe Boston Market: United States Sector: Rail, coach, boat & car rental Media channels: Email marketing, Livestreaming, Online video, Outdoor, Out-of-home, Radio & audio, Sales promotion, Social mediaBudget: Over 20 million

Campaign video

Creative assets

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