Royal Caribbean Cruises Ltd.: Get Out There campaign

Mark Lane

In the late 1990s Miami-based Royal Caribbean Cruises Ltd. began repositioning its namesake brand, Royal Caribbean International.

Royal Caribbean Cruises Ltd.: Get Out There campaign

Mark Lane

OVERVIEW

In the late 1990s Miami-based Royal Caribbean Cruises Ltd. began repositioning its namesake brand, Royal Caribbean International. After campaigns meant to market the brand as an alternative...

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