Royal Australian Mint: Resetting The Fundraising Game

The Royal Australian Mint and Saatchi & Saatchi Australia, a global communications and advertising network, collaborated to design 25m new dollar coins that were designed to be donated to help those who heavily relied on coin donations, such as charities and homeless people.


The Donation Dollar is $1 coin and legal tender but not like any other. It is a coin created to act as its own message, with a call-to-action to give, not spend. Created to help improve the fortunes of all charities and causes at once, the Donation...

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