Royal Australian Mint: Resetting The Fundraising Game

The Royal Australian Mint and Saatchi & Saatchi Australia, a global communications and advertising network, collaborated to design 25m new dollar coins that were designed to be donated to help those who heavily relied on coin donations, such as charities and homeless people.

Summary

The Donation Dollar is $1 coin and legal tender but not like any other. It is a coin created to act as its own message, with a call-to-action to give, not spend. Created to help improve the fortunes of all charities and causes at once, the Donation Dollar prompts all Australians to give more to charities, more often. With up to 53% of Australians donating when they find a Donation Dollar in their change, a commitment to creating 25 million Donation Dollars in total, and each coin staying in circulation for 30 years, this idea will continually prompt Australians...

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