Royal Australian Mint: Donation Dollar

The Royal Australian Mint, producer of all Australian coins, created Donation Dollars, a coin that can be donated to support charities.

Campaign video: Royal Australian Mint – Donation Dollar

Read the full campaign case study

Selected creative: Royal Australian Mint – Donation Dollar

Credits

Creative agency: Saatchi & Saatchi MelbourneAccount Director: James CameronAccount Executive:Jobe...