Royal Appliance Manufacturing Company: Darin&#X0027; campaign

Debbi Mack

In September 1998 Dirt Devil, Inc., a subsidiary of Royal Appliance Manufacturing Company, introduced the Swivel Glide Vision, a bagless upright vacuum with a unique see-through container.

Home appliances
United States
Strategy

Royal Appliance Manufacturing Company: Darin' campaign

Debbi Mack

OVERVIEW

NOTE: Royal Appliance Manufacturing Company is the parent company of Dirt Devil. The essay refers to the Dirt Devil division, as that company was responsible for the campaign...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo