An ANA panel of B-to-B marketers discuss their current and planned use of social media platforms, with Eduardo Conrado, Vice President of Global Business and Technology Marketing and Communications of Motorola, Inc.; Dawn Dimartino Vice President, Marketing Programs & Analytics of Iron Mountain Incorporated; and Jeff Podjasek Director, Integrated Marketing Communications of Allstate Corporation.
Roundtable Q+A
As a b-to-b marketer, Eduardo Conrado of Motorola isn't about to idly stand by while the company's customers and prospects increasingly embrace online videos, blogs, interactive white papers, e-zines, and other new media platforms. Following...