Round Table Pizza: The Last Honest Pizza campaign

Judson Knight

By 1998 Round Table, an employee-owned chain based in Walnut Creek, California, that offered an upscale line of gourmet pizzas, had used the same advertising tag line, "The last honest pizza," for 15 years.

Round Table Pizza: The Last Honest Pizza campaign

Judson Knight

OVERVIEW

By 1998 Round Table, an employee-owned chain based in Walnut Creek, California, that offered an upscale line of gourmet pizzas, had used the same advertising tag line, "The last honest pizza," for 15 years. The campaign continued throughout much of the year, enhanced by television commercials such as a series called "The Adventures of Gary Garlic," created by Butler, Shines & Stern of Sausalito, California. But by the fall of 1998 Round Table Pizza, with an advertising budget estimated between $8 and $10 million annually, had canceled the campaign,...

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