Rough seas ahead?

This paper discusses potential implications for marketers following the recent shift in party control of congress in the US.

Rough seas ahead?

Daniel L. Jaffe

In the November midterm elections, Democrats seized control of both houses of Congress. After 12 years in the minority, the Democrats have regained the power to chair hearings and set the agenda for the 110th Congress. At the same time, the presidential election season has already begun, increasing the stakes for all political participants. These forces will present the marketing community with a set of significant new challenges.

What does the shift in party control of Congress mean for marketers? First, it places some longstanding industry critics in charge of key committees. For example,...

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