Roto-Rooter Corporation: Jingle And National Advertising campaign

Mariko Fujinaka

Roto-Rooter Corporation, a wholly-owned subsidiary of Chemed Corporation since 1980, gained a strong reputation and became a household name through powerful and innovative marketing.

Roto-Rooter Corporation: Jingle And National Advertising campaign

Mariko Fujinaka

Overview

Roto-Rooter Corporation, a wholly-owned subsidiary of Chemed Corporation since 1980, gained a strong reputation and became a household name through powerful and innovative marketing. Roto-Rooter provided drain and sewer cleaning services and was one of the first franchising organizations in the United States. The company offered print advertisements for franchisees to run in local publications, but in the 1940s Roto-Rooter decided to advertise on a national basis. Roto-Rooter and its one-man ad agency, Jim Cole, created a series of humorous and memorable ads to build brand recognition. Print ads appeared...

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