Roots marketing: the marketing research opportunity
Clive NancarrowBristol Business School
Julie TinsonUniversity of Stirling
Richard WebberUCL
INTRODUCTION
There have been two broad strands of research on country of origin. The first examines...
Clive NancarrowBristol Business School
Julie TinsonUniversity of Stirling
Richard WebberUCL
INTRODUCTION
There have been two broad strands of research on country of origin. The first examines...
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