Rolls Royce

Wunderman targeted 629 wealthy people in the U.S. for a DM campaign for Rolls-Royce, selling 35 Phantoms.

Rolls Royce

Wunderman

CATEGORY

Automotive

THE TEAM

Ian Sweeney – Copywriter Joe Wilkinson – Art Director Simon Thompson – Creative Services Paul Netti – Account Director Tamar van de Paal – Business Director Steve Harrison – Creative Director

WHAT IS WONDERFUL...?

We offered wealthy Americans a job as Honorary Creative Director at Rolls-Royce, outlining the creative decision-making involved. The mailing went to 629 of the richest in the US. It sold a staggering 35 Phantoms – astonishing when you consider prices start at £175,000.

OBJECTIVES

To generate sales leads for dealers in the US and,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands