Rolls Royce

Wunderman targeted 629 wealthy people in the U.S. for a DM campaign for Rolls-Royce, selling 35 Phantoms.

Rolls Royce





Ian Sweeney – Copywriter Joe Wilkinson – Art Director Simon Thompson – Creative Services Paul Netti – Account Director Tamar van de Paal – Business Director Steve Harrison – Creative Director


We offered wealthy Americans a job as Honorary Creative Director at Rolls-Royce, outlining the creative decision-making involved. The mailing went to 629 of the richest in the US. It sold a staggering 35 Phantoms – astonishing when you consider prices start at £175,000.


To generate sales leads for dealers in the US and,...

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